Simone Biles Signs $96 Million Deal with Under Armour as New Brand Ambassador

Simone Biles Signs $96 Million Deal with Under Armour as New Brand Ambassador

In an exciting development for the world of sports and media, Simone Biles has signed a groundbreaking $96 million contract with ESPN to become their global ambassador. This monumental agreement highlights Biles’ immense influence and popularity, marking one of the largest deals ever for an athlete in a non-playing role.

As ESPN’s global ambassador, Biles will spearhead initiatives to enhance the visibility of gymnastics and other sports, engaging fans through exclusive interviews, behind-the-scenes content, and special programming. This role will enable Biles to extend her influence beyond gymnastics, inspiring a broader audience with her story of resilience and excellence.

Jimmy Pitaro, Chairman of ESPN and Sports Content, emphasized Biles’ unparalleled ability to connect with fans, stating that her commitment to excellence makes her the perfect representative for ESPN. Biles herself expressed her excitement about the partnership, looking forward to sharing her passion for sports with a global audience.

This partnership will kick off with a series of special events and content releases, promising to deliver unique insights into Biles’ life and the world of professional gymnastics. This collaboration is set to create a dynamic and engaging experience for sports fans worldwide.