How the ‘Nothing But Net’ Air Jordan Complex Was Made Possible by Michael Jordan’s Stubbornness

How the ‘Nothing But Net’ Air Jordan Complex Was Made Possible by Michael Jordan’s Stubbornness.

Storytelling has grown in importance in sneaker design as it has developed. Stories on Michael Jordan usually focus on his career nostalgia, even if he hasn’t played an NBA game in twelve years. He is still the largest sneaker ambassador in the world. The “Nothing But Net” Air Jordan 7, a brand-new colorway of the championship model fashioned with features reflecting his participation in a 1993 McDonald’s commercial alongside Larry Bird, was most recently launched by Jordan Brand.

In the commercial, Jordan competes against Bird in a game of H-O-R-S-E while sporting a short set and a shirt that is distinctly 90s in style. Although Jordan’s vibrant outfit has gained popularity over time, Joe Pytka, the director of the commercial, didn’t like it at first.

Jordan’s hideous attire is the subject of a story, according to Jim Ferguson, creative director of Leo Burnett. Larry arrived dressed for a typical workout. Michael was creating his own clothing business at the time. One of the outfits was this one.

The contract said Michael may choose what clothes he wore. Jordan was constantly made fun of for his attire by (director Joe) Pytka, who was notorious for his outbursts. But in vain. Jordan insisted on only wearing items he had created.

Therefore, today’s introduction of the Air Jordan 7 would not have occurred if Jordan was the type of person who was willing to give in to his personal preferences.

Visit Champs Sports’ The Drop to read additional behind-the-scenes accounts about “The Showdown” commercial.